By 45 Alan Barker
Presents rules and recommendation on brainstorming on my own or in a gaggle to return up with rules that truly paintings.
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Which forces do we have immediate influence on? To whom do we have immediate access? How ready is the group for change? How can we deal with the psychological costs of change sensitively? Where will we have to forge vital links between people to create change? What are the consequences on the group of failing to change? Identifying a sponsor Many new ideas need sponsorship. To achieve change in an organization requires authority, resources and ability. Wherever all three exist, a sphere of influence develops.
I’ve presented the three broad groups of techniques in this chapter roughly in order of ‘difficulty’. 1. Using an oracle 2. Metaphorical thinking 3. Reversal techniques 49 30 Minutes to Brainstorm Great Ideas You could introduce them to your brainstorming team in this order. With practice, you will be able to intuit when one technique might be most productive. And, as you and your team become more adept at brainstorming, you will find yourselves creating your own versions of these techniques – or even completely new ones!
All of these can come in handy as resources during the session. 32 3 EXPLORING THE PROBLEM A problem well understood is half solved. The purpose of the session’s first stage, then, is to explore the problem as fully as possible (see Figure 5). The team’s goal is: To find the part or form of the problem most suitable for creative treatment First-stage thinking: the team listens to the Task as Given, finding new ways of looking at it, creating new expressions of it Second-stage thinking: the client chooses a new form of the task – the Task as Understood.
30 Minutes to Brainstorm Great Ideas (30 Minutes) by 45 Alan Barker